Stay updated on the latest industry-related news.  Our news is updated daily.
Not yet a Children In Film member? Click here to view member benefits
Back to News

Global Pop Sensation One Direction Partner To Create Line Of Musical Instruments

July 26, 2012

First Act, Inc. and Global Merchandising Services Inc., worldwide merchandising Agent for the double platinum band, 1D, announced today they have entered into a licensing partnership centered around the pop band.  Under the terms of the agreement, First Act will produce a line of 1D musical instruments available at mass retailers this Fall. The line will include microphones, guitars, keyboards and other instruments and will combine First Act's quality craftsmanship with a 1D tailored design and namesake.

1D rose to fame after competing on Britain's The X Factor.  The band skyrocketed to top of the charts with hits such as "What Makes You Beautiful", "Gotta Be You" and "One Thing".  Likened as a modern day "British Invasion", 1D has become a worldwide phenomenon with an equally spanning fan base.

"1D's innate likeability, work-hard mentality and love for music garnered our immediate respect," said Jeff Walker, Executive Vice President of Business Development and Marketing at First Act.  "We look forward to collaborating with such an accomplished and influential group, whose music resonates with young fans around the world."

"We are thrilled to be working with First Act and we look forward to a long and successful partnership," said Tracy Stone, President of Global Merchandising USA. 

Headquartered in Boston, MA, First Act is a lifestyle music brand enriching people's lives through all things musical.  First Act creates innovative, high-quality musical products with the end user in mind, designed to stimulate, entertain, and inspire. First Act's products range from entry-level instruments sold worldwide to hand crafted guitars for professional musicians. Read More