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Disney's "Zeke and Luther" Seeks Young Male Viewers

June 15, 2009

Hannah Montana and Sonny With a Chance have made the Disney Channel a lure for young female viewers. But what about young males?

The company is looking to cable channel Disney XD, a revamped version of the Toon Disney cable channel, to reach boys 6-14 years old.

The channel’s newest series, Zeke and Luther, starts June 14th. It joins live-action series Aaron Stone and The Suite Life of Zack & Cody, plus animated fare such as Spider-man, Iron Man and X-Men, in the quest to reach young male viewers. Read More