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Why Films Are Aimed at Specific Markets

July 31, 2008

Before we began to analyze the cinema markets and break down the stats after each major film release, audiences were considered a single entity.  The popularity of silent film child stars like Baby Peggy and Jackie Coogan demonstrated that even films aimed at a younger audience could appeal to the whole family.

Today, however, markets are being analyzed and films are being made to target specific audiences - women, for example.  Read More.