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3 Steps for Branding your Child’s Talent

May 23, 2018

Key Steps to Branding Child Performers

Looking to Create Your Own Brand?

Your brand helps define the three “Selves”: 
  1. Self- Discovery
  2. Self- Image
  3. Self- Consistency

Oprah once said, "Doing what you love should be like breathing."  First, take some time to write down the things you truly love. They can be as simple as loving the color purple or a certain style of music. Then determine what you're good at.  What do other people comment about you in regards to your skills?  Are people always telling you that your child is funny, handsome, musically talented? Match up your passions with your talents.  Ad experts and marketing specialists will be the first to tell you that when it comes to creating a brand, there is always a period of discovery required to set the foundation.  Failing to take the time to learn what will best suit you and your goals is one of the biggest mistakes people make. Find out who you are; it can be a tough thing to do at a young age, but it is key.  Be sure to surround yourself with people who will tell you the truth in a constructive way.  Get as much feedback as possible!  It is not always easy to accept criticism but remember it will ultimately make you better in the long run.  The internet teen sensation Cody Simpson is an excellent example of this working: 
  • Step 1: He realized he loved to sing and play the guitar.
  • Step 2: He posted videos on YouTube. 
  • Step 3:  The people have spoken...meaning they told him the truth and the good news is that they loved him.
Self- Image:

Let’s create a tool kit!  Now that you know what you want to do and have determined that others think you're good at it, you must create your brand or 'self-image'.  The variety of marketing materials you must develop make up your branding toolkit. 

These items include:
  • Headshots
  • Resumes
  • Business cards (something easy to keep on you at all times)
  • Portfolio (whether it is a CD, online portfolio, etc.)
  • Website
  • Email address
  • Social networking feeds
  • Wardrobe (yes, your personal style must be defined and consistent)
Try to maintain a certain sense of fluidity and conformity within your brand.  For example, you wouldn't want your website to be covered in stars, glitter and bright colors.  Then have a jet black business card.  Keep colors, fonts, titles and names consistent. Find something that works for you and stick with it across the board.

Self- Consistency:

Stick to Your Plan!  Decide on a few key things you would like to do and stick with them. These may include blogging regularly or Tweeting every day.  Perhaps it's about taking pictures, Instagram-ing, posting YouTube videos or organizing live events.  Just get out there and, again, be CONSISTENT!  For example, if you have determined you love to sing, you want to sing, others think you're good at singing and you've branded your toolkit/image as a singer. Then your plan may be to post one YouTube video a week and do one live performance (in some fashion) each month.  After a few months of sticking to your plan, regroup and evaluate honestly how things are going.  Are your social feeds growing in popularity?  Are you receiving emails from people who enjoy your work?  Do not give up if things aren't going quite according to plan.  This business takes time and works a bit exponentially. Remember the old saying "Rome wasn't built in a day"? Once one good thing happens, it tends to spiral into other good things that will come at you faster and faster.  So for now, keep sticking to your brand and stick to your plan.  Remember, Everyday you are who you are and doing what you love.