Stay updated on the latest industry-related news.  Our news is updated daily.
Not yet a Children In Film member? Click here to view member benefits
Back to News

Nickelodeon Launches New Pro-Social Environmental Campaign

April 21, 2008

Nickelodeon launches The Big Green Help, the network's  new multiplatform pro-social campaign designed to empower kids to participate in earth friendly and energy saving daily activities.  The premiere is tomorrow, on Earth Day.  Nickelodeon will air green-themed messages and promotional spots throughout every single programming break, all day long, as well as introduce a series of original, environmentally themed online games. Additionally, six brand-new campaign partners  are joining Nickelodeon to help promote and engage kids in The Big Green Help nationwide,  including: The LeBron James Family Foundation; the National Wildlife Federation; the Natural Resources and Defense Council; NFL; Boys & Girls Clubs of America; and Girl Scouts of the USA.  Read More